Fashionable on the Slopes

We had the pleasure of meeting Tamsin from Winternational a couple of weeks ago. Tamsin is running a very successful business selling designer ski wear from different European brands in the UK and beyond. She has a great eye when it comes to style and Winternational is the result of her love for skiing and fashion. After meeting her, we could not resist to learn more about the business and how she came up with the idea.

The Brand

Winternational is the home of designer ski wear for women and offers a premium collection of luxury ski jackets, ski pants, salopettes and all in one ski suits. Accessories range from the best in ladies’ ski helmets, leather mittens and fur scarves. Beautiful base layers and baby soft cashmere too. Working with several premium ski wear labels, Winternational offers some designs which are completely exclusive. Catering to the skier who wants luxurious garments in unique styles, Winternational has fast delivery services and excellent product knowledge. Winternational sells a curated collection of ski wear made using the best fabrics, from a small coterie of designers with expertise and the creative experience to make your skiing holiday the most stylish yet.

The Woman

Back at the beginning, the business simply started from a wish I had… to look good on the slopes. When I went on skiing holidays I could see lovely ski outfits on women and in the resort shops. I was having a bit of ski outfit envy that’s for sure. In the UK, I found most of the skiwear was just not me. So I decided to take the plunge, did some research and started working with a few European design houses.

This was 11 years ago and of course the business has changed somewhat over that time. I wanted to have an online boutique which felt really luxurious, like a real boutique. This was because I hoped to sell all over the world and we do now ship globally, we hold our own photoshoots and we are regularly asked to dress people in the public eye if they need ski wear for an event, film, show or shoot. Each winter we try to improve by introducing new services and better products and we are always looking out for fab new designs and designers to tempt us. We feel that if they tempt us they will surely tempt our customers! What we’re trying to do is provide access to luxury ski wear that performs well on the mountain and lasts for a long time with quick and easy delivery options too.

What inspires me is firstly the customers. We’ve had so many customers over the years who are so excited to have found us and so happy they too can look good on the slopes. I just want to keep on helping people make the most of their magical time in the mountains. None of us have enough holiday and so it’s all about making your holiday the best ever. And if we can help even just a tiny bit by boosting confidence or helping someone feel stylish and relaxed and so enjoy their skiing, their precious holiday time even more, that would be fantastic.

I love skiing and being in the mountains. That too is a great driving force behind Winternational. Not sure I could do it if I didn’t care so much about the end result!

The Trends

Over the years, the business has grown by working with a slightly larger number of brands. Some have fallen by the wayside and others have replaced them. We’ve improved delivery times and options and provide the best service updates with our delivery partners. Other ways we’ve improved and expanded is by using extra resources and from being inspired by others. So often a problem shared is a problem solved. The business world can be incredibly kind and supportive as well as innovative and I’ve learned so much by reaching out and been lucky to receive so much help, guidance and encouragement from other entrepreneurs.

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